Audacious times generate audacious efforts, especially when national pride and security are perceived to be at stake. Such was the case in the 1950s and 1960s, with the Space Race that started with a ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

Segment your audience to understand nuanced behaviors, and tailor A/B tests accordingly for more accurate insights. Ensure A/B tests run for a sufficient duration to capture meaningful data. Rushing ...

Dan Siroker helps companies discover tiny truths, but his story begins with a lie. It was November 2007 and Barack Obama, then a Democratic candidate for president, was at Google's headquarters in ...