When Ford announced the Maverick in 2021, it felt like a bold and risky move. At a time when pickup trucks in America were getting larger, more luxurious, and more expensive, Ford decided to go ...

The compact pickup has returned to America and is poised to become the next big (little-ish) thing in a competitive and fragmenting category. Since their reintroduction in 2021—via the unibody, ...

Long before Ford launched the popular Maverick compact pickup truck in 2021, the advanced product strategy team at Toyota were planning a small truck of their own to slot below the bestselling Toyota ...

Long before Ford launched the popular Maverick compact pickup truck in 2021, the advanced product strategy team at Toyota were planning a small truck of their own to slot below the bestselling Toyota ...

Automakers like Ford and Hyundai are producing small trucks that outsell other popular models. Toyota makes midsize and full-size trucks. A small truck could be a huge win for the company's portfolio.